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Holy Moly what a year!
I still can't believe 2016 is just about over! This year, for Love Struck, has been a year of debuting new products & really hitting my stride. I've had so much fun designing new products, debuting new lines & really selling these products! This year I continued to make the big shift from where I was a few years ago and now really focusing on my brand.
Speaking of my brand, I’ve finally feel as though I have a solid brand. I have spent time focusing more on what I want to accomplish as a small business owner & taking opportunities as I see them. When I redesigned my website this year, I really focused on regrouping items in my store, for example, into very specific categories. By doing this, I feel that I made my store easier to use which is benefit for my customers & for my business.
My store as a whole has grown tremendously! I haven’t taken away any specific products; I instead regrouped and repurposed items. I created a whole line of hostess gift sets that are a mix & match between wine totes, candles & wraps, mason jars, coaster sets & a thank you card. It’s a fun idea to even order a few of these sets to have on hand when you might need them!
Like I said, this year, we really took it a few steps ahead to create LOTS of new products! These are all the new things you can find at our store!
We started our newsletter a few years ago but it wasn’t getting the response I wanted at the time. So I took a break from that to focus on other aspects of the business. This summer, I decided it was time to bring it back! This time around, I’ve gotten such a strong response & the list keeps growing!
I definitely appreciate my newsletter this time around because I’ve realized how much work it takes to get out & I love that this is another way I can connect with my customers. Currently, I only send out 1 newsletter a month but a goal of mine, as the mailing list grows would be to send out a bi-weekly update. I think this would be a great benefit to have for additional deals & savings and as another way to share blog additional blog posts, events & more!
The blog this year, I decided it was time to take more charge. One of my favorite new things I began was doing craft DIY series. I took a few ideas- such as a Christmas theme or cork board theme- and did numerous posts in a one week time span. These were fun for me to do & got great responses at our blog! I’m already planning upcoming series for next year- and am incorporating guest bloggers in these!
I also find that the handful of posts that are really candid do extremely well. I don’t often feel the need or desire to really express things that are bothering me on my blog platform, but I have moments where writing helps me process what’s going on. This year, I took to writing about a response I had to getting my heart a little broken, my take on online dating, celebrating memories over things & how every body is a bikini body. These have been some of my favorite posts to write & find that they’re some that are most special to me. These kinds of posts are such a reflection of myself & of the year I’ve had!
I thought 2015 was a great year (and it really was) but I though 2016 overall was even better! I'm taking what I learned this year & running with it into 2017! Here's to the New Year! Thank you for everbody who stuck with us this year & we can't wait to bring you even more in 2017!
My name is Kristina and I'm the founder of Love Struck. Read about how Love Struck came to be, see how I make it happen or just read a random thought I just might have! Anything can happen at our blog & I wouldn't have it any other way! It's time to get Love Struck, and what better way to start than right here!