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WELL, WHAT A YEAR IT HAS BEEN...
2015 for me in so many ways was a year where I needed to refigure pretty much everything out. It was a year for me where I needed to readjust, find my footing and move forward. 2015 was my year to step up.
Love Struck was one of my very first things I had to reassess. Keeping a stocked inventory & booking shows just wasn't giving me the kind of business I was aiming for. It became increasingly more difficult to figure out what people wanted with what I was doing. Events were so unpredictable & throughout the year in my area, they weren't steady. Yes, the holiday season was jam packed but a June show was so hard to come by. So what did I do in June when there were no shows & the inventory on my website wasn't selling?
So, 2015 meant I had to completely change the way I ran my business.
It was beyond intimidating going from what I was comfortable with for numerous years & jumping into a whole new plan. But I figured, I had to give something new a fair try. So one magical day, Love Struck turned from your ordinary online store to a custom based business.
That meant, I had to readjust my entire website & the entire structure of how I approached potential customers. But after I took that leap of faith, I found that my business grew tremendously. Not only was I creating orders as I went, which for me was easier than stocking inventory at bulk rates, but the number of returning customers increased too. Those were 2 of the biggest goals I had had when I started Love Struck. To start seeing those results happening steadily, made me proud.
One of my overall goals was to sell more T-shirt quilts. They just might be my favorite item to create. I find that T-shirt quilts are so personal, they tell a story & for me, it's a great way to get to know my customer. But because of the more pricey nature of them, they weren't one of the go to items for my customers. But late this year out of nowhere, I was making numerous each week! One client alone, I made 3 for! This was huge for me! Word of mouth is a tremendous asset & it has allowed me to now have T-shirt quilt orders lined up for next year too!
Another aspect of Love Struck I wanted to focus on this year was my Etsy shop. What's great about Etsy, is it broadens my reach. Not everybody knows who we are & by searching T-shirt quilts, mugs or party decorations on Etsy, they're going to learn more about us! I've had an Etsy shop since 2012 but didn't really utilize it until now. Adding the majority of my products to Etsy has driven more traffic to my website & has increased my sales with certain items. Mugs & party items have been selling better at my Etsy shop than on my regular online store! There is still room to grow here, and I'm excited about growth in 2016!
Speaking of mugs, that was one product who's popularity seriously increased in 2015. The engagement mugs were always a pretty popular product, but expanding my product choices is always a time consuming thing, so I had to find time to do this. But when I did, creating more couples mugs & adding solo mugs and group mug sets, has been a great choice! Solo mugs & group mugs have been doing great, they've been getting tons of hits on both my website & my Etsy shop & I've shipping mugs all over the country this past month!
So overall, 2015 was a great year for Love Struck even with so much transformation happening! Being where we are right now wouldn't be possible without you guys! So THANK YOU!
But I still have a lot that I want to accomplish in 2016. Here are my top goals:
-Grow Facebook followers to 2,000; grow Instagram followers to 750 & Pinterest followers to 1,000
-Increase regularity of our blog up to 1-2 times a week, every week
-Work on growing sales for every product & adjust or eliminate products that are lagging
Here are some 2015 product highlights:
My name is Kristina and I'm the founder of Love Struck. Read about how Love Struck came to be, see how I make it happen or just read a random thought I just might have! Anything can happen at our blog & I wouldn't have it any other way! It's time to get Love Struck, and what better way to start than right here!